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Category: Boomer Consumer
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Problem with a Product or Service? Be Prepared to do Combat. Really.
Maybe you thought buying a product or paying for a service was it. You spent your money, so you expect something—something that works, something right. According to a 2023 market survey, nearly 60% of customers experience difficulty when resolving issues with companies. If you’ve ever tried fixing a problem with a company, you know the…
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The Best Cell Phone Plans for Seniors
For most people, picking a cell phone plan is about as much fun as doing their taxes. The options are endless, the fine print is tiny, and just when you think you’ve figured out which plan fits your needs, a new promotion pops up. The real question, especially for seniors and boomers, is whether those…
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Hey Costco! Quit Moving My Stuff…or Give Me a Senior Discount to Re-find It.
Let’s get one thing clear: I love Costco. But I need you to stop moving everything around, or at least help me find what I’m looking for. I love Costco like a second home, or maybe like a weird, sprawling timeshare that I pay $140 a year to access. They say you can’t put a…
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Gas Stations Think I’m Stupid
The sign at the gas station changed overnight. Yesterday, the regular was $3.24. This morning, it’s $4.43. No one at the pump looks surprised. Maybe we should be. It’s a pattern: turmoil in the Middle East, a hurricane near the Gulf, or a pipeline glitch, and gas prices jump—sometimes by the hour. News anchors warn…
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